3. Does public awareness of the CEO's salary influence the branding of an organization? How? Give two examples, one negative and another positive.
It is perfectly understandable that public awareness of CEO salaries play a role in establishing corresponding attitudes toward the corporate Brand. Where corporations demonstrate socially responsible concern and altruism in the manner exhibited by corporate executives like Bill Gates of Microsoft and Ted Turner, or incorporated within the mission statements of Google, the corporate brand or public image is not necessarily harmed by public awareness of very lucrative executive compensation packages.
On the other hand, public awareness of corporate greed, social irresponsibility, and lucrative executive compensation likely undermines the maintenance of a positive corporate image or brand. Typical examples would include Circuit City, whose CEO, Philip Schoon's "wage-management initiative" resulted in the firing of 3,400 $12-per hour employees in order to replace...
Social responsibility in this context exemplifies the ethical principles of beneficence, justice, and non-malfeasance. More specifically, examples of beneficent corporate responsibility would be the use of corporate profits to return a benefit back to the community from where those profits were made, such as through financial support of education and social services in the community (Stevens, 2008). Examples of justice and non-malfeasance would include purposeful decisions to avoid profitable policies
BRIBERY AS AN ETHICAL ISSUE Bribery is fundamentally unethical because it is inherently unfair. Regardless of the situation, bribery means that someone is transferring some form of compensation that is not permitted and that necessarily undermines the fair efforts of competitors or the purpose of rules and regulation. Where bribery occurs in connection with gaining an unfair advantage over others (such as bribing a college professor for a good grade), the
Ethical Decision Making: Ethics refers to principles that define behavior as fair and proper and they are concerned with how a moral person should behave when it comes to making an ethical decision (Josephson Institute of Ethics, 2002). Evaluating and deciding among competing options is often key in making a fair choice since principles do not always dictate a single "moral" course of action. The decision of whether to lay off workers
McDonald's CORPORATION Business Analysis Part One McDonald's Corporation McDonald's corporation currently is the largest in fast food restaurants chain in the world, mainly selling hamburgers, French fries, cheeseburgers, soft drinks and breakfast. In the recent past the fast food has added on its menu fruit and salad. The business was started in 1940 by Dick and Mac McDonalds in California. The corporation has grown steadily and when it started being a franchise in
Sarbanes-Oxley Act of 2002 is will probably be known as one of the most significant change to federal securities laws in the United States since the New Deal. The act was passed after a series of corporate financial scandals made the national news, which included a slew of companies such as Enron, Arthur Andersen, and WorldCom. The most notable provisions of the act include such items as both criminal and
Any effort that detracts from that objective -- unless that effort is explicitly authorized by the shareholders -- is therefore a breach of duty. The managers of the Company must therefore have the objective of upholding their duty to the shareholders, within the confines of the law. BP will therefore not be providing research funding, compensation or any other form of assistance to the fishermen, without judicial or regulatory
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